GOALS

1. Improve frequency and quality of communication with members.
2. Find ways to reach non-members in the EASFAA region.
3. Find ways to target communications to new members.
4. Monitor the effectiveness of the newsletter.
5. Review all other existing communication modes (web, volunteer forms, training materials, speeches by president and president elect or other representatives of EASFAA, broadcast messages, etc.).
6. Identify an EASFAA information niche.
7. Enhance EASFAA's presence at the National level.
8. Improve the "marketing" of EASFAA to members and non-members.
   
   

ACTIONS

• Goal 1:
  1. Provide monthly "EASFAA update" for state association newsletters.
  2. Provide more legislative alerts throughout the year.
  3. Streamline communication messages and media, using the most appropriate method(s) - e-mail, broadcast, website, newsletter.
• Goal 2:
  1. Create separate "EASFAA Kits" for new members and new council members.
  2. Improve the volunteer process and communicate it clearly, including valuing participation of new members, providing better committee descriptions, and developing a follow-up process to acknowledge those who were not selected.
• Goal 3:
  1. Create a Communication Task Force chaired by the EASFAA Secretary to review all modes of communication.
  2. The task force will report its findings and make recommendations to the EASFAA Council.
• Goal 4:
  1. Encourage state representatives to bring information to and seek suggestions from constituents.
  2. Focus on being inclusive and welcoming to current and potential members.

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