Training and Workshops

Requests to host a Tuesday @ 2 training can be made by any current member or committee. The training committee request that the following steps be followed when requesting a training session and date.
1. Please check the date on the EASFAA calendar to verify if the date is free of other activities.
2. Please have requested date, session topic/title, description, presenter, and presenter bio information ready upon requesting the training.
3. Complete the Training Session Request Form found below. Once submitted the Tuesday @ 2 chairs will review your request and be in touch.

Training Session Request Form

(The above link is not to register for a training.)

Communication Strategies and Preventing Misinformation

August 12 @ 2:00 pm

This session will explore how strong internal collaboration between Admissions and Financial Aid create clear, consistent messaging to students and families. Learn how to align communications through joint trainings, shared resources, and strategic message development tailored to key audiences, including when and how to differentiate messaging for students versus family members.

We will also cover tools and techniques to monitor current discourse around financial aid, FAFSA changes, and Department of Education updates, with strategies for responding quickly and accurately to the most pressing questions. Whether you're managing communications directly or supporting frontline staff, this session will provide practical, proactive approaches to strengthen trust and clarity in your institution’s messaging.

Presenters

Jessica C. Calhoun is an experienced professional in both Financial Aid and Admissions, currently serving as the Associate Director of Financial Aid Communications and Financial Literacy at Syracuse University and has over 16 years in Enrollment Management. Jessica currently serves on the EASFAA Conference Committee, EASFAA Financial Wellness Committee, and is an EASFAA Slack Community Ambassador.

Michael J. McGrath is a dedicated advocate for higher education, with 14 years’ experience in enrollment management, nonprofit management and communications. Currently serving as the Associate Director of Student Relationship Management at Syracuse University, McGrath's past experience includes communication and government relation roles at nonprofits in New York State.